With a fresh start and a renewed vision, the company embarked on a transformative journey by implementing the LEAD Growth Strategy, a meticulously crafted three-year roadmap, beginning on July 1, 2022. This strategic initiative aims to redefine Ethio Telecom’s role beyond mere connectivity by positioning it as a catalyst for inclusive growth. Our mission extends to empowering individuals and organizations through innovative digital and financial solutions that simplify everyday tasks and enhance efficiency. By integrating cutting-edge technology with a customer-first approach, Ethio Telecom strives to bridge gaps, foster digital inclusion, and create opportunities that enrich lives and drive progress in an interconnected world.